In such uncertain times, we’re in dire need of radical self love, unity, and support, especially within the black community.
Enter, #WeSmileToo – The HBCU Edition, a yearlong national marketing campaign dedicated to uplifting the voices of students of color at HBCUs across the nation as they share powerful stories that push us to rethink beauty, masculinity, and racial stereotypes.
Some things have changed in the past few decades. But there are many things that have not, such as the stereotypes that cling to the bodies of people of color. And as meccas of learning for our people, HBCUs feel the consequences of these stereotypes in many different ways, including fundraising challenges and a lack of positive media coverage at the national level.
But in the words of a great gentleman from last year’s #WeSmileToo campaign, “We are more than where the world has decided our value stops. We are magic. Through trial and error, we find ways to continue being strong through adversity and showing who we really are.”
And with the strength of over 1,000 students of color at HBCUs around the country, one thing will become clear: We are magic. We come in all shapes, sizes, colors, and personalities. We are more than the stereotypes society has for us, and then some.
Uplift the voices of 1000+ HBCU students around the country, while continuing to spread hope, radical self-love, unity, and positive action in the age of Black Lives Matter and social justice awareness nationwide.
Join the Movement