“#WeSmileToo is important because it gives voice to all men of color, and displays that there are all varying types of men with different skin tones, body types, and personalities. It breaks barriers and implements change for the greater good, making us feel more comfortable in our skin and that different is beautiful.
This campaign represents a different way of thinking than society, going against stereotypical thought that you have to mean mug the camera, be masculine, muscular or athletic, to be a man. Instead, it encourages men of color to be who we are and lets us define ourselves.
As you look at the images in this campaign, feel the story that is being told, and listen to what each picture stands for.”